“Free” is expensive (even Seneca knew that)

It’s tempting to take things that are “free.” Facebook is one such free product that is pretty darn good. But, free things are actually quite expensive.

Our stupidity may be clearly proved by the fact that we hold that “buying” refers only to the objects for which we pay cash, and we regard as free gifts the things for which we spend our very selves….we are eager to attain them at the cost of anxiety, of danger, and of lost honour, personal freedom, and time; so true it is that each man regards nothing as cheaper than himself. –Seneca

If you aren’t focusing on producing, you are becoming a product. Your neurons are being hijacked by advertisers — or venture capitalists delaying said hijacking — and neural pathways are being carved to make it easier to do it again and again.

Author, ‘Mind Management, Not Time Management’ https://amzn.to/3p5xpcV Former design & productivity advisor to Timeful (Google acq’d).

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