Reading free writing is like eating McDonald’s

I feel like I’m at a distinct advantage. I pay for almost everything I read.

Yes, I read a lot of tweets, and the occasional free news article. But almost all of the reading I do is of Kindle books that I buy.

I read almost no blogs. The quality of free information on the web keeps declining. The only way to do it sustainably is to attract eyeballs and then sell those eyeballs to Pepsi or Gillette or some other advertiser.