Surround and Conquer (Your Biggest Dreams)

When Facebook was first expanding, they used a timeless military strategy to win their most-crucial first users. You can use this strategy to attack your toughest projects, by leveraging hidden complexity to lend devastating power to simple actions.

Facebook faced tough competitors

When Facebook was starting, in the mid-aughts, it was only available at colleges. It wasn’t easy to win new users on campuses that had their own social networks. Who wants to join the network nobody is on? That’s not where you find…