The Mechanics of Media

Why messages sink or spread

David Kadavy
11 min readApr 20, 2023

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Painting 1930, by Patrick Henry Bruce

Every message is shaped by the mechanics of media. Whether it’s a tweet, a TikTok video, a news article, or a movie, the characteristics of the medium determine how it’s made, how it’s consumed, and whether it spreads. If you understand the mechanics of media, you can more effectively communicate in a wide variety of mediums, and protect yourself from being manipulated by media.

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David Kadavy

Author, ‘Mind Management, Not Time Management’ https://amzn.to/3p5xpcV Former design & productivity advisor to Timeful (Google acq’d).