The system I’ve used to publish a newsletter for 140 weeks (and counting)

If you want to grow an audience online, it’s great to have a consistent newsletter. It keeps you in touch with your subscribers, and it gives you a place to test out small ideas you can later grow into big ideas. I’ve been delivering my Love Mondays newsletter every week for more than 140 weeks (and you can sign up here). Here’s how I streamline and automate the process, so I never miss a week.

Small bites of information

Newsletters work great as small bites of information. Your subscribers get your newsletter right in their inboxes, so they’re in a hurry. If they know they can get a quick hit or two from your newsletter, they won’t put off opening it.

You can see this with newsletters such as Tim Ferriss’s Five Bullet Friday, or James Clear’s 3–2–1 Thursday. The fact that these newsletters are full of quick hits is right there in the titles.

Keeping the bites organized

I design Love Mondays to have a few tiny bites of interesting things, as well as a light main dish. Each Love Mondays newsletter has a quick thought — maybe 150–300 words, about navigating the Extremistan world of making it as a creator. Plus, I have what I call “ABCs” — Aphorisms (or Quotes), Books, and Cool tools…