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What I Learned About Productivity While Working on Google Cal

My small role taught me huge lessons about mind management

David Kadavy
3 min readJul 13, 2018
Photo by Elyssa Zornes on Unsplash

You may have noticed that Google Calendar has been adding new features the past couple years. You can find time for your goals and set reminders, for example.

I played a very small part in these features, but I learned a lot about my own productivity in the process. See, I was an advisor to Timeful: a productivity app co-founded by behavioral scientist Dan Ariely, which was bought by Google in 2015. Many of these new features originated with Timeful, and I’m sure more are yet to come.

My role with Timeful was to talk to their product designers about integrating a cohesive productivity philosophy into the app. Productivity is about mind management, not time management, and while simple tools — such as to-do items — are useful, they don’t account for the shortcomings of real human behavior.

I can’t take credit for any particular Timeful (or Google Calendar) feature, but throughout the process, I was forced to think hard about my own productivity philosophy, and how best to implement it into my life.

Here are the main things I learned:

You’re bad at estimating time

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David Kadavy
David Kadavy

Written by David Kadavy

Author, ‘Mind Management, Not Time Management’ https://amzn.to/3p5xpcV Former design & productivity advisor to Timeful (Google acq’d).

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