My Self-Published Book, On A Times Square Billboard

How I bought the most sought-after ad space on Earth for $20

My book, advertised in Times Square.

Blip Billboards lets you advertise all over the U.S.

I used a site called Blip Billboards ($25 free credit). It allows you to advertise on billboards all over the U.S., paying per “blip,” or 15-second display of your ad.

Running a test billboard in Chicago

So, to make it worth my while, I first ran a test. I don’t live in the U.S., so I couldn’t run a test where I live.

The test billboard I first ran in Chicago.

Running a test in Times Square

Now that I had tested the concept of buying a billboard, I ran another test in Times Square. Here’s what Blip’s bidding system looks like.

The moment of truth…

I set a $250 budget for between 8–9 p.m. on a Tuesday, bid $31 per blip, and scheduled a photographer to shoot my ad. In retrospect, I should have played with bids of $20.01, $20.02, or $20.03, which would probably beat some competitors for the ad space.

My second billboard, advertising my message to the world.
My tweet showing my ad »



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David Kadavy

Author, ‘Mind Management, Not Time Management’ Former design & productivity advisor to Timeful (Google acq’d).